Reclaimed industrial and commercial property along the Kalamazoo River just northeast of the downtown district has a new name as part of a stepped-up marketing campaign.
The site will now be known as “River’s Edge,” and city officials and commercial real estate experts are touting the location as, “Close to everything. Far from ordinary.”
“Our goal is to create a place where people come to experience art, history, natureand unique housing, entertainment, commercial and workspace options,” said Martha Aills, the city’s special project coordinator.
Land on both sides of the Kalamazoo River on the city’s northeast side was acquired over a series of years, much of it qualifying for brownfield redevelopment incentives to aid with clean-up costs.
Read the full Article: http://www.mlive.com/news/kalamazoo/index.ssf/2010/05/kalamazoo_hopes_new_name_helps.html
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